Redesigning Packaging for Sustainability:
Tidetabs, 2020
Packaging Design
A fresh spin on Tide Laundry Detergent. These tablets could eliminate the need for plastic laundry detergent jugs and harmful synthetic detergents.
ABOUT
Tidetabs Refill Packs and the Tidetabs ECOjar is my concept for a 100% recyclable, biodegradable, plant based detergent that would change the game for laundry companies.
ROLES
Packaging designer, art director, researcher & developer, and creative-writer.
TOOLS
Adobe Dimensions
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
DURATION
5 Weeks
THE PROBLEM
Since 1946, Tide has been the highest selling laundry detergent in the world. They were the first synthetic detergent on the market, the first detergent to advertise on TV, first to be formulated with enzymes to help break down stains, the first to have a scent-free option, and the first detergent with color-safe bleach.
With such influence, they have the power to change the laundry detergent market again, but this time, for the environment. In recent years, they’ve come out with a plant based detergent called Tide Purclean as well as an ECO-box made of 100% recyclable material. I’m pleased to hear the innovations they're making, but I wanted to push the envelope further.
So I took the concepts they already have and combined them with outside competition like Blueland’s laundry detergent tablets and reusable containers.
PROCESS WORK
Research, sketches, creative writing, sourced iconography, sourced photography, orthographic packaging views, and 3D renderings are all what led to the finished Tidetabs product.
RESEARCH BOARD & SKETCHES
Sketching out different sustainable material options.
SOURCED IMAGES
CREATIVE WRITING AND SOURCED ICONOGRAPHY
3D RENDERING PROTOTYPES
THE FINAL PRODUCT: HERO IMAGES & ADVERTISEMENTS
Tidetabs come in three scents: Lotus Flower, Costal Breeze, and Cotton Skies. I took inspiration from each scent to guide me in the art direction when coming up with the mockups and advertisements.
Tidetabs
A SUSTAINABLE CLEAN